Our approach

Local visibility is crucial to your success. Whether you're an insurance broker or a cabinet maker, Tailpage’s local SEO solutions ensure you appear at the right time for the right customers.

What can you expect from us? 🎯

• Measurable SEO improvements
• More conversions
• More affordable SEA traffic

Local and accessible SEO

At Tailpage, it’s all about local SEO. Many successful SMEs have a clear service area but are not yet fully leveraging their local online opportunities. That’s where we make a difference.

Local digital marketing involves several elements. That’s why we optimise your Google Business Profile, website, and local ads to deliver the best results.

How we work together

Spoiler alert: we like to keep you close to our heart. 🫶

Local results

As a digital marketing agency, our focus on results is a given. But the fact that these results primarily enhance your local visibility and growth is a little less obvious—but that’s exactly what we do.

No fuss

At Tailpage, we like clarity: transparent communication, easy-to-understand audits and reports. In short: practical solutions you can apply immediately.

Involvement

Since your priorities come first, you’ll have a dedicated contact person who develops a tailored strategy, ensuring you’re highly visible in the regions that matter.

Get to know us better

The team behind Tailpage

Our team consists of dedicated professionals, each with their own expertise in digital marketing and local SEO. What unites us is the passion to help your business grow. Together, we create solutions that maximise your local presence and increase your success.

Michel De Baer

CEO Tailpage

Michel is the founder of Tailpage. A marketer through and through for 15 years, with in-depth knowledge of SEO, marketing and the ins and outs of Google, among other things. He works on a daily basis with companies, from small SMEs to the large multinationals, and knows their (local) needs.

Lennert Vintevogel

Business Developer

From the initial contact to a discussion of the results being notched up, Lennert is your man. He is your rock throughout your entire Tailpage journey.

Helena Vandenbulcke

Project manager

The first point of contact for all your questions and the person who actively helps you to lift your local SEO up to a higher level? That’s our project manager Helena.

A two-phase journey

Our process

Our collaboration is divided into two phases over the course of one year.

Phase 1 – Quick impact

In the first six months, we map out the state of your digital presence and get to work on the results. To put it more elegantly: we conduct a comprehensive audit of your local marketing channels and implement an action plan divided into three key areas:

• Google Business Profile
• Website optimisations
• Targeted advertising campaigns

Phase 2 – Continuous growth

While the bulk of the work is done in the first half of the year, we don’t stop there. The remaining six months are dedicated to ongoing optimisation:

• We run tests and implement the results
• Local link building continues to be a priority
• You can never have too much content to persuade customers

"At Tailpage, we understand that price matters. That's why we offer flexible solutions that can boost your local online visibility, even with a smaller budget."

Helena Vandenbulcke, Project Manager at Tailpage

"My role at Tailpage is to identify what you need to grow digitally in your region. We create a pricing package tailored to your budget and goals, and after a year, we review together how we can further increase your success."

Lennert Vintevogel, Business Developer at Tailpage

FAQ

Frequently asked questions about our approach

How did Tailpage become a local SEO agency?

We started as a software company generating unique local landing pages but soon realised that clients needed more comprehensive local SEO services. Committed to providing the best possible service, we transitioned over the years into a full-service local SEO agency. This evolution allows us to better meet our clients’ needs and support them in every aspect of their online presence.

How soon will I see results with local SEO?

How quickly you see results with local SEO depends on several factors, such as the level of competition in your industry and the current state of your online presence. Typically, you'll start to notice improvements within 4 to 6 weeks, but the real impact comes after 3 to 6 months. Patience pays off, as these strategies deliver lasting results.

Is local SEO right for my business?

Local SEO is essential if you want to attract customers from a specific area:

• Local businesses and service providers: Whether you run a restaurant, own a dental practice, or work as an electrician, your success depends on how easily customers can find you in local search results. Local SEO ensures your business appears on Google Maps and in other search results precisely when potential customers are looking for your services.
• Businesses with multiple locations: Do you have several branches? Local SEO can help optimise each location for its specific region, driving more local traffic and increasing revenue.
• New to the market: Just starting out or opening a new branch? With local SEO, you can quickly gain visibility in local searches, giving you a strong start and helping you attract customers faster.

If you’d like, we can help determine whether local SEO is the right fit for your business.

What are the costs associated with Tailpage's services?

Our services are flexible and cater to different budgets. Have a look at our pricing packages, or get in touch directly for a tailored quote that matches your specific needs and goals.

Important to note: when you partner with Tailpage, it's for a full year. That might seem daunting, but SEO is a long-term game. It’s hard to make a real difference in less than a year. To keep our services affordable, we invoice on a monthly basis.

What does working with Tailpage look like?

We operate on a yearly contract. In the first six months, we focus on implementation and achieving visible results, followed by ongoing monitoring and incremental improvements in the second half.

Meet Tailpage

Curious to know how Tailpage can make a difference for you?